Google has the world's largest Internet advertising network, but they have also made millions of dollars by providing ads to some unpopular websites, and visiting these sites seems to be the result of netizens' misspelling URLs, such as "" should be "." Such new ads are becoming a prosperous industry, triggering crazy investment in domain names, with some even exceeding $1 million, which some believe may violate trademark laws.
Google prohibits websites that violate trademark laws from using its advertising network, but many well-known companies have misspelled websites that have shown ads that are obviously from Google. "It's hard to understand Google's support for such behaviors based on Google's do no evil motto." Google said that if the trademark owner filed a complaint, it would take these websites from the advertising network," Google's chief trademark officer Ross Hagen further said: "While this will confuse some people, trademark law does not apply to spelling errors."
Google and Yahoo both provide address name advertisements. Users do not search on search engines, but directly enter the information to be searched in the address bar. The industry estimates that 15% of the World Wide Web traffic comes from such traffic. This led to the "domain parking" business. The domain name owner invited Google and other online advertising companies to provide a large number of advertisements on the page. After the user clicked, Google earned income from the advertiser and then distributed some to the domain name owner. Some people think this is a spam page, but investors in such websites believe they helped netizens search for relevant pages. "We want these pages to be alternative search ads," said Matthew Bentley, chief strategy officer of Sedo. Sedo has more than 1 million sites like this that join the Google Advertising Network. Sedo, Google and Yahoo all expressed their efforts to improve such websites and provide more information. Publisher Jackson said: "Creating this type of website is simple, and I can build 1,000 domain names in just two minutes." Since website registrants can change their minds within five days, speculators can test the advertising potential of unregistered websites without paying a six-dollar registration fee. According to data, more than 90% of the 30 million domain names registered worldwide last month were abandoned. According to VeriSign, there are only 54 million active .com and .net domains on the Internet. Jackson said he had just purchased 6,600 domain names. Yahoo Domain Stop Business Advertising Service General Manager John Meyers said that Yahoo has resolutely deleted domain names that violate the company's regulations, including celebrity names, trademarks and domain names that lead to illegal activities. Yahoo has also developed a software to filter domain names that violate the regulations.
But Hagen said the software lacks enough intelligence to identify violations. Google declined to say how much it earns from such sites, but CEO Schmidt said last week: "It's made a lot of money." Wall Street analysts estimate that less than half of Google's $6 billion revenue last year came from partner sites. By100 spelling errors were randomly generated, and 38 domain names appeared under the name of the domain name parking service providers under Google, all of which used Google Ads.