9. Simple evaluation of domain name value
1. Structure
The easiest thing to evaluate is the overall structure of the domain name. This is also the easiest way to determine the specific amount.
1. About ".";
In the United States, the domain name of ".com" is considered the best, while the same ".net" domain name is only 20% to 25% of the value of the ".com" domain name, and only 10% of the ".org" is.
2. Domain names with the words "i-", "e-", and "v-" as the beginning;
JoAnn VanDesart believes that the reproductive domain names with the words "i-", "e-", and "v-" are lower than the domain names without these words. Domain names that include "the", "and", "-est" or "-ing" in names are less valuable than domain names that do not include these words.
3. Domain name length;
Generally speaking, the shorter the domain name, the more valuable it is. Generally, domain names with more than 15 characters are relatively undesirable.
Hyphens (i.e. "-") and numbers can also weaken the comprehensibility of domain names, thereby reducing the value of domain names.
2. Influence
In the next step, the domain name identification should be evaluated based on the overall influence of the domain name. Appraisers strive to be real and objective, but in fact, it is inevitable that some subjective influence is.
1. Domain names that are easily understood have higher value.
For example, domain names like "Google" cannot bring high returns because it is not an ordinary word or word. The value of domain names comes from the market. Domain names like "", "" or " are easier to understand. For example, "" can still be understood, "" is worse than the former, "" is the worst.
2. Relevance with the business is another factor.
If a domain name can make people see at a glance what products or services it can provide, then the value of the domain name will increase. For example, from the perspective of telecommunications services, "" does not have relevance in this business field, and the smart market has long chosen a word that is easy to understand to more effectively represent postal websites. "", "" and "" can score high in terms of business relevance, while "" is relatively poor.
3. Clear pronunciation is also important.
Is it not easy to be confused when the domain name is played from the broadcast? Can people spell the domain name correctly within two or three times based on the pronunciation? Domain names that are not easily confused in pronunciation have higher value. For example, the pronunciation of "" is very clear, and "" is easily confused with "".
4. A positive tone will also increase the value of the domain name.
"" gives people the feeling that the website is for others and customers everywhere. "" can easily cause doubts, and customers may think I should find a better place to shop.
5. Impact force and easy memory are also important.
Has the domain name left a profound impact on you? What was your first impression of it? Is it easy to be confused with other domain names in your memory? Tell your friends the domain name and ask them a day later if they still remember this domain name? The impact of domain names is relatively subjective, but this is indeed a very important aspect of domain name identification.
3. Market
You can have the most clearly pronounced domain name in the world and the next question is, who will be interested in buying this domain name? Will they spend their money on buying domain names? This question is good - "How much is a venture capitalist willing to spend on this domain name?" Today, when these venture capitalists are tightening their pockets, can astronomical domain names still last? Another question is: Five years later, when the domain name of ".com" is no longer universal and is regarded as an antique, how much can the domain name today be worth?
1. Possibility of buyer’s business.
Domain names that are truly flexible like "" have greater marketability. But in fact, most domain names tend to be a specific business. Certain corporate sectors with high value stocks are more likely to spend money on domain names, such as the automotive industry. "The possibility of buyer's business" is the closest thing in domain name identification to the real industry. and provide the rankings of the top 10 most active sectors in risk fund flows and e-commerce transactions: (1) Business, (2) Telecom, (3) Finance, (4) Entertainment/Music, (5) Software, (6) Retail, (7) Health, (8) Medical equipment, (9) Consumer services, (10) Ecotech. But focusing just on an influential corporate department does not mean it can be worth more. Its value will also be influenced by many other companies in the industrial sector, such as suppliers of large companies. These factors lead to a reestimation of the value of the domain name.
2. Development potential.
Can the domain name be applied to a site that has been recognized in the short term? Does this domain name describe the content of a business activity on the Internet? If the answer is yes, the value of this domain name will be even more considerable. Can this domain name become a trademark? If the answer is yes, the value of this domain name will increase greatly.
3. Trademark conflict.
You are careful every step, however, purchasing a domain name may infringe on others' trademark rights or be involved in complex business conflicts. This dramatically reduces the value of the domain name. Regarding this, you should first check with the US Trademark and Patent Office or the relevant databases in your own country.
4. Current visits and revenue.
If the domain name points to a real site, how many visits does the website have? How many other websites have connections to that website? The higher the number of visits, the more valuable the domain name is. If the website already has good income, the value of the domain name will rise again.
5. Comparability.
Identification in real industries depends on comparisons of similar industries. How the prices of neighboring industries are an important reference. However, on the Internet, since domain name trading does not require registration and transaction prices at the state clerk's office to proceed, it is difficult to find a reference. You can refer to the following domain names sold in millions of people, such as:,$2,200,000; ,$3,000,000; ,$823,456; ,$120,000. (You can see more reference prices here:/ ).
There is a shortcut to finding similar references, which is to check quotations for similar domain names among various auction websites. In addition, you can also view the list of expired domain names and refer to how websites with similar domain names do it. In the survey column, you can take a look at the valuation of similar domain names by amateur domain name appraisers.
exist/?a=researchIn the Afternic auction column, you can see the number of bids similar to domain names and the lowest bid price./?a=auctionsOf course, it is difficult to finally get accurate to a specific number, but here you can find some clues about the value of the domain name. Also search for the expired domain name list (a certain reservation fee is required) to see if there are any available domain names that have been abandoned by the original owner. exist/You can find relevant free resources provided by Yell Creative./expired_names.htm
10. Five rules for domain name investment
1. Find a "shop" decoration for the domain name you need to sell.
When ordinary people buy things, they usually go to supermarkets and shopping malls, and few people go directly to manufacturers to buy things. Domain names are actually products. Although many people think they do not look like products that they usually see on the market, they are indeed, just rather special. So the seller has to take the domain name to the "store" to sell, and the buyer also has to go to the "store" to buy the domain name.
The domain name store is called a domain name trading website. Like the traditional commodity trading market, the domain name trading website provides a platform for domain name buyers and sellers to display, buy, sell and trade domain names. Therefore, the first thing domain name investors need to do is to register the domain name that needs to be sold on the domain name trading website. For example, you can be the earliest and largest professional domain name trading website in Greater China - Yiming.com () Register includes sales information for Chinese domain names (Chinese.com/.Company/.Net), English domain names (.com/.net/.org) and new suffix domain names (.cc/.tv). Of course, in order to earn US dollars, you can also register and sell it on famous foreign domain name trading websites. Registration is usually free, so don’t worry about paying for it, just sign up as much as you can!
2. Give the domain name a suitable positioning, carefully register the domain name sales information, and ensure that the buyer can easily search.
When registering for sale information, you should carefully analyze the domain name you want to sell. Which type of website is suitable for building? Is it a business economy, entertainment and leisure, or computer network? Choose the right category for her, just like a supermarket merchandise, never put milk powder on the shelves of the laundry detergent;
Secondly, write promotional text for domain names, such as Yiming.com provides a short description and detailed description column for registered transaction domain names. Many sellers think that their domain names are very good, and often use descriptions such as "No need to say this" and "Excellent good domain names", or they are filled with avant-garde and popular online languages. In fact, potential buyers rarely use such keywords when searching for domain names. Investors should make full use of these columns to provide necessary text introductions for domain names, just like promoting products, with the purpose of attracting buyers.
Therefore, appropriate and accurate classification and descriptions make it easier for potential buyers to find your domain name through keyword searches.
3. Give the domain name a reasonable quote.
This is the most hasty part of investors who often deal with when filling in domain name transaction information. They can often take tens of thousands or hundreds of thousands of dollars, and even pay 100 million dollars, which makes people laugh and cry.
In fact, under the current market conditions, only a very small number of domain names participating in the transaction can reach more than 100,000. After all, most of the stories of becoming a millionaire overnight appear in myths. As a practitioner, I advise investors to be cautious about the quotation. A reasonable quotation may add a percentage to the successful sale of the domain name; while an exaggerated quotation is counterproductive, and the result can only be the domain name renewal every year and the pie falling from the sky.
Of course, it is not easy to quote an appropriate price for a domain name. Here, the author recommends that investors ask more people with domain name investment experience or consult domain name trading professionals; if you want an exact quotation, you have to apply for professional domain name evaluation services, and domestic and foreign websites have services in this regard.
4. Use various means to promote domain names.
If investors treat domain names as ordinary products, they will understand why domain names also need to be advertised? In the era of oversupply and buyer's market, advertising is a necessary means of promotion, so advertising for domain names is also necessary. As long as the domain name you invest in is not unique (such as: ***.com,), then you have competitors and you need to promote. There are many ways to promote, you can make full use of search engines; you can build a simple promotional website for domain names; if necessary, you can spend money to advertise on professional websites. To meet the needs of customers in domain name promotion, China Channel has recently launched a free service of "Domain Name Home Page", which automatically generates an access page for domain names that have not yet established a website or want to sell. Here you can choose this page to display "Website Construction" or display "This domain name is for sale". I believe this function will help you a lot. Establishing a promotional website for the domain names you want to sell has added another publicity channel for investors.
In short, use all the means you can use to promote your domain name so that potential buyers can know. According to the survey, among the domain names that have been sold, the owners of the domain names attach relatively more importance to publicity, and they can generally take the initiative to find potential buyers. The result is that the success rate of the domain name transactions they invest in can be 3-4 times higher than that of domain names without any publicity.
5. In any case, investors should value any buyer's quote, even if the buyer's quote is ridiculously low.
Under normal circumstances, the prices offered by buyers are relatively low, and some prices are so low that they have broken through the seller's psychological defense. The first reflection of many sellers is that the buyer is not sincere, and he will fight for the tooth and just get a high price.
In fact, buying and selling domain names is also a commercial behavior. Like ordinary products, domain names trading behavior must also go through the repeated process of bidding and bargaining. It is precisely because of the particularity of the domain name that investors should treat the huge price difference between buyers and sellers in terms of transaction prices correctly, which requires sellers to have greater patience and bargain with buyers. So, don’t give up any opportunity and treat any buyer’s bid as an opportunity. Perhaps, the opportunity will come.
11. You can log in to the following domain-related websites for registration and sale
1、
2、/
3、
4、/
5、
6、/
7、/
8、/
9、http:///
10、/
11、/delete/
12、/
13、/
12. Some advice on investing in domain names:
Industry rice depends on opportunities, creative rice depends on luck, and group rice depends on perseverance.
To sell to customers, you need to have
1. It's com or cn
2. Correspond to customers one by one
3. Customers have network awareness
Of course, except for the short rice that everyone loves.
Don't raise uninteresting rice combinations (I say it's a big shot)
For example, what 51qq 3721sina
A Mi Nong's advice to newbies! (Let novices avoid detours and pay less tuition)
As a novice, it is easy to be impulsive. Everyone who registers rice feels very good. They think they can sell at high prices. They feel like they can make their first pot of gold in half a year. After a month, I began to feel anxious and had no place to sell rice. I started to send messages and post everywhere, and sold rice everywhere. In another half a month, I didn’t sell a single rice. What should I do? After investing several thousand yuan, don’t waste it. I think this is a must for many newbies.
Advise newbies:
1. Think calmly about how much you can invest and how large it is.
In the rice world, the investment of 30,000 to 50,000 is millet farmers, the investment of 50,000 to 200,000 is middle-aged farmers, and the investment of more than 200,000 is rice farmers. Please see how much you can invest. If you can only invest within 10,000 yuan, please listen carefully to my advice and teach you what rice to register. You won’t lose too much or lose all your money.
2. When registering a domain name, it depends on what objects the domain name needs. The more objects you want, the more valuable the domain name will be. We advise against registering self-admiring domain names, such as:, etc., to have commercial value and domain names that merchants can use.
3. Try to register short rice. Short rice is a hard product: such as 3 letters, 3 numbers, 2 miscellaneous, etc. Of course, it is not randomly registered. You must master the market conditions and use batch query tools to check to see how many similar domain names there are. If there are many such domain names, you must register it well. It is meaningful. This type of rice can be said to basically not lose. I registered in June 2005. There were still many 2 numbers at that time, so I chose a good one. Now 200 is selling well. Some people thought it was garbage at the time.
The general order of registering short meters: 2 digits > 3 digits, pure > miscellaneous, cn >>>
4. You need half a year to one year to exercise your eyesight. Novice don’t know which domain names are valuable and which ones are not valuable. This requires reading, listening, and learning more. They often read posts on forums and listen to market forecasts. It is best to learn from an experienced minnon as a teacher, which can reduce a lot of unnecessary tuition fees.
Here are some simple things for everyone to discuss:
for example
A. Place names and people's names: Place names, I think many people should know that this is something that is firmly appreciated, just like, etc., of course, it also includes (Zhangjiajie), jgs.. (Jinggangshan), (Dalian), etc., which are all highly valuable domain names. Their targets can be any local enterprise or as a local information website. A person’s name must be valuable only if it has commercial value. For example, Liu Sanjie, Yao Ming, etc., they may all be the name or product brand of the company, such as Liu Sanjie, and Impression Liu Sanjie, etc., and Yao Ming will succeed in the future, and it is not necessary to open a company. If you haven’t opened a company, you can also build a Yao Ming’s FANS website at present.
B. Short letter domain name. What is meaningful is the most valuable, such as nba, mba, pga, htm, dns, job, etc., which are all the best; secondly, the combination of letters, AAB, ABB, ABA, such domain names are good-looking and memorable, and they are catchy to read; and there are also more valuable things like dlr (Dalian people), jgs (Jinggangshan), edl (E Dalian), bjs (Beijing), rcw (Talent Network), pcz (PC station), etc., and in the end, I don’t know how to cook, so I cook the letters with three initials, such as wyf, flk, etc.
C. Short-number domain name. The same is true, meaningful ones are the most valuable, such as 163, 169, 130, 007, 010 (area code), 110, 315, etc.; the second is the straight-character rice, such as 123, 456, 654, 765, etc.; the second is the auspicious rice, with 8, 6, 9, etc., such as 188, 518, 369, 699, 688, and the other is ABB, ABA, AAB type, such as 663, 997, 565, and so on; the next is the number of 4 and 7; the last one is cooked with 7 and the rest is only the garbage with 4.
D. Whether a domain name is valuable can be found by searching. Generally, search with Google to see the usage rate of this word on the Internet, and also to see the website building of this word, then check the registration status of different suffixes of similar domain names, and finally check whether this domain name has been built before (/web/Check it here). After checking these, I feel a little assured. At that time, try to register again. It is recommended to register on the mid-frequency or Xinwang Internet. There is a certain period of deletion. Within a few days, check more information to see if the domain name has registered value. Finally, I decided whether to register.
E. Register less valuable domain names. When registering a domain name, think about it, if the domain name is registered, it can only be sold for a few hundred yuan at most, and you will encounter customers that are just right, so it is recommended that you not register. I have registered some such rice, such as gymnastics, haha, this type of domain name has no commercial value. Even if the gymnastics team wants to build a website, it is impossible for him to pay a few thousand yuan to buy my domain name, up to 500 yuan. This is just right for a gymnastics team to buy it, so the probability of selling this kind of domain name is 1%, so don’t register this kind of domain name.
5. Registering short meters depends on quantity. For example, if you register a 3-letter. If nothing unexpected happens, it is estimated that each can generally increase to 100-200 each. If you register 300, you can sell 100 and earn several thousand yuan, and use it to renew the remaining domain name fee for 200. In the second year, it is estimated that it can increase to 300-500 yuan per one. At that time, you can sell 50 to renew the remaining domain name, so that you can raise the domain name with the domain name. In the last third year, if each value is around 500-1,000 yuan and you have 100 left, you will earn 50,000-100,000 yuan. Just calculate it, you have actually spent the first year's registration fee and revitalized the entire domain name in your hand.
When investing in domain names, I personally feel that there are two ways to go:
1. Registration:
A: Register new terms: often read news, learn about international events, the latest trends, especially technology news and major news. For example, avian flu, Shenliu, Olympic mascot, Giant Panda for *, etc., and other new technology products, such as smartphones, podcasts, blogs, fans (popular terms), etc., carefully analyze the commercial value of these words and quickly register.
B. Pay attention to some newly opened domain names and register some platinum words. For example, last year, domain names such as India and * were opened to register one after another. You can register some better ones, but after a few years of maintenance, it will be more valuable. For example, an Indian domain name has been registered.，, This is the best product, * domain names such as: , etc. These domain names are of relatively high value.
C. Register some pinyin, short rice and digital rice with relatively high commercial value, and try not to register miscellaneous rice. I have mentioned the registration of short rice before, so I won’t talk about it here.
2. Register and purchase domain names. That is to grab rice and buy rice.
A. Grab rice: Nowadays, you can’t grab good rice, whether it’s international or domestic domain names, if you don’t have a good interface or rice grabber program, you can’t grab good rice. Friends who don’t have the conditions have no need to do it, which hurts your body and has no gains.
B. Buying rice: You need to have a certain vision and experience, otherwise it is like the bidding period for Yiming some time ago that it reached about 1,000 (the market price of this domain name is generally around 300-500). I estimate that those participating in the auction do not understand the market.
You can bid on the professional rice grabbing website through auction. After booking the domain name, you need to check more information (do your homework) to see how valuable the domain name is. A rough estimate is that the final bid price should not exceed your own estimation. A good domain name is basically available every day, and the price is too high, so there is no need to ask it. Of course, it doesn’t matter if it exceeds the budget by a few hundred yuan or more than a thousand yuan.
The second way is to go to forums and domain names to trade QQ groups. If you have good domain names or relatively cheap short domain names, you can consider buying at a low price. After a period of time, you can sell at a high price and make some money. Within two months, I made more than 6,000 yuan by relying on this. Some domain names were collected for 600 yuan, and I sold them for 1,000 yuan in half a month, making 400 yuan.
Top ten directions for Chinese domain name investment and ten weapons for domain name registration keyword selection
Reprinted from:/domain/blog/ ...
Market analysis of common websites/html/3/4/20061113/
If you register or purchase a domain name for investment purposes, you must attach great importance to keyword selection and analysis skills.
During the communication with domain friends, the author deeply felt that some friends had some weak links in the selection and analysis of domain keywords.
Below, I will talk about some of my immature insights for your reference:
1. Keyword selection (category)
When registering and purchasing Chinese domain names as investments, you must pay special attention to the choice of keywords. Generally speaking, you should choose as short as possible.
As investment directions, and domain names with high commercial value, we mainly classify domain keywords into the following categories:
1. Place names, including star bodies (Sun.com, Earth.com, etc.), country (China.com, China.cn, etc.), provinces, cities, scenic spots, oceans (Pacific.com), etc.;
2. Industry names, such as travel.com, clothing.com, cold drink.com, printing.com, automobile.com, machinery.com, etc.;
3. Product name, such as fuel-saving device.com, jersey.com, burner.com, universal glue.com, lipstick.com, etc.;
4. Business name, such as Guangming.com, Shengli.com, Dafa.com, Qianjin.com, Xinxin.com, Fuli.com, etc.;
5. Service categories, such as moving.com, TV station.com, recruitment.com, housekeeping.com, securities.com, shopping.com, etc.;
6. Health categories, such as hepatitis B.com, cancer.com, plastic surgery.com, weight loss.com, beauty.com, etc.;
7. Celebrities, such as Li Yuchun.com, Cao Cao.com, Zhuge Liang.com, Beckham.com, Hot Girls.com, God.com, etc.;
8. Solar terms, such as Spring Festival.com, * Festival.com, Valentine's Day.com, Mid-Autumn Festival.com, National Day.com, Christmas.com, etc.;
9. Popular keywords, such as games.com, movie.com, novel.com, animation.com, music.com, weather.com, etc.
10. Typo categories, such as Google.com, Asia.com, Finance.com, Baidu.com, Bridegroom.com, Certificate.com, etc.
When choosing keywords, we should avoid some famous trademarks or exclusive trades, as the former can easily lead to lawsuits, and
And it is not moral. If the latter doesn’t buy the exclusive business, the domain name will be ruined. Of course, some domain friends also do it specifically
This is a huge benefit, so I won't mention it.
Of course, the very good keywords are almost all registered now, and the keywords mentioned above are even more difficult to register again, but there is no
What we investors cannot do? We can buy from domain name holders with an investment mentality. The advantages of Chinese domain names
It will keep it up with a rapid appreciation trend over the years to come. If there are any of the above ten keywords, you can register or buy them at a low price
Investors please do not miss the opportunity. For those who are not well-funded, there are still opportunities now, such as Hubei Tourism.com,
Xi'an Rental.com, such place names + keywords or clothing designs.com, car refrigerators.com, such secondary classification products are also OK
Found a lot, and the ever-changing technological progress has also enabled new words such as mp4 mobile phones and mobile TV to appear in the news media at any time.
Seize the opportunity to seize these future online real estate, and you will be able to succeed.
2. Keyword analysis
In the keyword selection section, we have determined the investment target. Next, we will analyze whether the investment keyword is specifically analyzed.
We are worth starting. We cannot imagine the commercial value of keywords out of thin air. Only through scientific and comprehensive analysis can we obtain the correct conclusion.
As a result, the following author recommends several commonly used domain name keyword analysis tools to domain friends:
1. Google AdWords keyword tool:/select/KeywordToolExternal
2. Baidu bidding query:/inquire/
3. Baidu's popular area:/fs/inquire/
4. Baidu related keyword ranking:/
5. Popular Baidu searches:/top_keyword.html
6. Overture keyword usage frequency tool:http:///showdn-com/over/
7. Google keyword comparison:/trends
8. Online real-name price query:/newapply/
9. General URL price query:/index/0C/
10. Yahoo keyword query:http://newcust./
Generally speaking, for keyword analysis, roughly accurate results can be obtained through the combination of the above tools, such as
If you want to query how many times a keyword has been searched by Baidu every day, you can get the results by querying Baidu's popular areas. Want to know a certain
The value of product keywords can be found through Baidu bidding query to know how many merchants are competing and who bids the most. In two phases
If you are not sure about the keywords, you can make decisions through Google keyword comparison. If you want to register a certain series of keywords.
For keyword domain names, you can help you determine your investment direction through Baidu's relevant keyword rankings.
The above author gives ten directions for registering keyword domain names and ten weapons for analyzing domain keywords. There must be some missing places.
Please criticize and correct the domain friends to help improve the overall level of domain name investors.