ECPM is multiplying your income by 1000 and then removing the number of ad impressions. Therefore, the higher the income and the fewer the relative impressions, the higher the ECPM, which is similar to the display efficiency of statistical advertising.
ecpm has no meaning, what makes sense is the single click rate, and ecpm is affected by it.
Among the people who do AdSense, many webmasters have been studying to increase click-through rates, increase unit prices, and increase traffic.
I don't think these are not important, it's just that their importance is not as important as eCPM. This data best illustrates the benefits of advertising on a website.
eCPM is the profit per thousand impressions.
In my opinion, eCPM is the comprehensive advertising value of a site. If you look at it for a few months, you will find that its eCPM tends to be a stable value.
This parameter is basically macro, or strategic. When your content and visitor group decide, it is basically decided.
The so-called unit price and click-through rate are microscopic and tactical. The click-through rate may increase for a period of time, and the returns may not increase, because the unit price may drop.
Also, the traffic changes have little impact on eCPM, which are two unrelated data.
The unit price will fluctuate. Of course, if you analyze it monthly, the average unit price per month will be relatively close and there will be little fluctuation.
When it comes to specific statistics and comparisons, eCPM can also be used for micro-analysis, such as comparing channels to see which channels have good results.
In the entire Google Adsense report, the most important thing is eCPM, which can tell how much your website is worth. Even if you don’t do Google Adsense and do other advertisements, you can quote your own price and get the reward you deserve.
When optimizing Google Adsense, you should pay attention to click-through rate, unit price and traffic frequently.
Different ad locations, ad sizes, and color configurations will affect click-through rate.
Increase traffic is an effective way to increase total revenue, but don’t expect too much in pop-ups or other forced promotion methods. Because it will lead to a decrease in the conversion rate and cause a decrease in Smart Pricing, the unit price will also drop.
To increase unit price, we must start with content, provide excellent content and original content. The most important thing is to increase content for users and is also a way to bring long-term traffic.
ecpm has no meaning, what makes sense is the single click rate, and ecpm is affected by it.
Among the people who do AdSense, many webmasters have been studying to increase click-through rates, increase unit prices, and increase traffic.
I don't think these are not important, it's just that their importance is not as important as eCPM. This data best illustrates the benefits of advertising on a website.
eCPM is the profit per thousand impressions.
In my opinion, eCPM is the comprehensive advertising value of a site. If you look at it for a few months, you will find that its eCPM tends to be a stable value.
This parameter is basically macro, or strategic. When your content and visitor group decide, it is basically decided.
The so-called unit price and click-through rate are microscopic and tactical. The click-through rate may increase for a period of time, and the returns may not increase, because the unit price may drop.
Also, the traffic changes have little impact on eCPM, which are two unrelated data.
The unit price will fluctuate. Of course, if you analyze it monthly, the average unit price per month will be relatively close and there will be little fluctuation.
When it comes to specific statistics and comparisons, eCPM can also be used for micro-analysis, such as comparing channels to see which channels have good results.
In the entire Google Adsense report, the most important thing is eCPM, which can tell how much your website is worth. Even if you don’t do Google Adsense and do other advertisements, you can quote your own price and get the reward you deserve.
When optimizing Google Adsense, you should pay attention to click-through rate, unit price and traffic frequently.
Different ad locations, ad sizes, and color configurations will affect click-through rate.
Increase traffic is an effective way to increase total revenue, but don’t expect too much in pop-ups or other forced promotion methods. Because it will lead to a decrease in the conversion rate and cause a decrease in Smart Pricing, the unit price will also drop.
To increase unit price, we must start with content, provide excellent content and original content. The most important thing is to increase content for users and is also a way to bring long-term traffic.